What to write in a business holiday card
In a business holiday card, thank the client for their business, mention the year you had together, and wish them a good holiday season. Two or three sentences is enough, and the samples below each fit in 300 characters.
What a business holiday message needs
Write the message in this order.
- Thank them for their business or their trust this year.
- Add one line about working together.
- Wish them a good holiday season or a happy New Year.
Write it once for the whole mailing list. If you want a longer note for your closest clients, send them a separate batch with its own message. For the signature, see how to sign business holiday cards.
Holiday messages for clients
- "Thank you for your trust and your business this year. Working with you has been a pleasure, and we look forward to the year ahead. Wishing you and your family a warm holiday season." (181 characters)
- "It was a pleasure helping you this year. Thank you for choosing us, and for every referral you sent our way. Happy holidays from all of us." (139 characters)
- "Thank you for a great year working together. We appreciate your business and wish you a restful holiday and a happy New Year." (125 characters)
Holiday messages for referral partners
- "Thank you for every client you sent our way this year. Your trust means a lot to our team, and we look forward to working together in the new year. Happy holidays." (163 characters)
- "Working with you made this a better year for our business. Thank you for the referrals and the partnership. Season's greetings from all of us." (142 characters)
Holiday messages for new clients
- "Thank you for choosing us this year. We're glad to have you as a client, and we look forward to working together in the year ahead. Happy holidays." (147 characters)
Greetings that fit every client
If you don't know a client well, the Emily Post Institute suggests a broader greeting such as Season's Greetings or Happy New Year, on a card with no religious figures, messages or symbols.
- "Season's greetings and best wishes for a happy and healthy New Year. Thank you for your business." (97 characters)
- "Wishing you a peaceful holiday season and a bright New Year. Thank you for working with us." (91 characters)
Have your message? We print it on each card under "Dear" and your client's first name, with your name as the signature, and mail it First-Class for $2.99 a card, postage included (as of November 2026). The message can be up to 300 characters, and you see a proof of every card before you pay.
Make your cardsWhat to leave out
- Sales offers, discount codes and requests for referrals.
- Inside jokes or details the whole mailing list wouldn't understand, since everyone on it gets the same note.
- A message with no thank-you at all, only "Happy holidays" and a company name.
Questions
How long should a business holiday card message be?
Two or three sentences is enough, with a thank-you, a line about the year and a wish for the season. Our order page allows up to 300 characters, and every sample on this page fits.
Should a business holiday card say Merry Christmas?
Only to clients you know celebrate it. When you aren't sure, the Emily Post Institute suggests a broader greeting such as Season's Greetings or Happy New Year.
Can I mention a sale or offer in a holiday card?
We'd leave it out. A card that sells reads as an ad, so send offers separately and keep the card a thank-you.
Sources
The pages we read for this guide.