Realtor holiday cards for past clients
Send a holiday card to every past buyer and seller you closed with, plus the lenders, inspectors and agents who sent you referrals. Thank them for trusting you with their home, and if the card promotes your services, put your brokerage's name on it, since the REALTOR Code of Ethics asks for the firm name in advertising.
Who to send real estate holiday cards to
- Buyers and sellers you closed with, going back as far as your records go.
- People who referred a client to you this year.
- Lenders, title officers, inspectors and agents you worked a deal with.
Mail past clients at the home they bought from you, unless you know they moved. If they sold with you, use the new address from the closing file.
Sample messages for past clients
- "Thank you for trusting me with your home this year. I hope your first holidays in the new house are wonderful. Happy holidays." (126 characters)
- "It was a pleasure helping you buy and sell this year. Thank you for every referral. Wishing you a warm holiday season." (118 characters)
- "Thank you for the friends and family you sent my way this year. Wishing you a happy, healthy New Year in your home." (115 characters)
Put your brokerage on the card
Article 12 of the REALTOR Code of Ethics asks members to present a true picture in their advertising and other representations. Standard of Practice 12-5 says a REALTOR shall not advertise without disclosing the firm's name in a reasonable and readily apparent manner. We'd treat a holiday card with your name, business and contact details as advertising and put the brokerage name on it. Your state's license law may set its own rules, so check with your broker.
On our cards, your business name prints on the front and the back, and you can add a line under your signature, such as "Sample Company, Broker". Each order carries one message, so place a separate order for this year's buyers if you want the first two messages.
Mailing to every past client? We print each card with "Dear" and your client's first name, your note and your name, and mail it First-Class for $2.99 a card, postage included (as of November 2026). You see a proof of every card before you pay.
Make your cardsQuestions
Should a realtor send holiday cards to past clients?
Yes, to every buyer and seller you closed with and to the people who referred clients to you. Thank them for the year and leave sales offers off the card.
Does a realtor holiday card need the brokerage name?
Standard of Practice 12-5 of the REALTOR Code of Ethics says a REALTOR shall not advertise without disclosing the firm's name. We'd put the brokerage name on any card that promotes your services, and check your state's rules with your broker.
What should a realtor write in a holiday card?
Thank the client for trusting you with their home, mention the year, and wish them a good holiday season. Two or three sentences is enough.
Sources
The pages we read for this guide.